How the mobile can transform your PR
There were 337 million smartphone users in India towards the end of 2018. This number has touched 747 million by the end of 2020. Naturally, at present, the total number of people searching information on their mobile is raising in leaps and bounds. Here’s how you can take advantage of this ever-growing trend.
Make sure your website is mobile-phone friendly
Today, websites have become responsive, in other terms, this simply means that the websites have different versions for different gadget such as smartphones, tablets and laptops. A mobile-friendly website will go a long way in attracting users.
Utilize Google Maps to advantage
Google Maps is a truly useful app that can aid users find your business with ease. Numerous people these days have become avid users of this app and it works as a good promotional tool too. Google Local offers you the option to add information about your business such as a business description logo, website url, photographs and the hours you’re available. Always put your content accurately so that this will attract potential clients to your website or business.
Go in for QR codes
You must have seen numerous businesses making use of these in their advertisements, business cards and other promotional material. Take advantage of this promotional approach, it can help you reach lots of prospects. All you need to do is produce your QR law and place it on your business cards, bills, advertisements, pamphlets and so on. On scanning it, direct them to your website, a promotional short video and so on.
Social Media
Facebook is utilized by one-third of users on their mobiles. So make sure that the content you post is mobile-friendly and keep images small so that they download quickly. Also make sure that your social media page leads them to a mobile-friendly website. It helps to identify influencers who could improve your brand perception in a positive way. Since social media influencers have a huge fan-base, you’ll reach them all instantly. It helps you make posts and also respond quickly to any hostile news that might be spreading.
Go live
Live blogging on Facebook and other social media platforms during events can engage quite a lot of eyeballs. It also helps even those who are unable to physically come to the event get a glance of it.
Stay engaging
The key to successful mobile messaging is to keep it short and to the point. Alternately, images can be used. The buzzword is keeping your target engaged with intriguing phrases that seize attention. You can also use graphic- illustrations and short videos to simply and shortly convey information. People are catching up with news on the go, so make it eye- catching and effortlessly digestible.
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