L&T Finance Ltd. launches ‘The Complete Home Loan’ in Chennai

Chennai, May 2024: L&T Finance Ltd. (LTF), one of the leading retail financiers, has launched ‘The Complete Home Loan’ for the customers of Chennai with all the support they need to fulfil their dream of owning a home. ‘The Complete Home Loan’ is offered through a Digitized Process along with a Dedicated Relationship Manager and comes with the option of a Home Décor Finance.

A Home Décor Finance aims to provide flexibility and convenience in acquiring essential furnishings for a comfortable living space. The Digitized Process simplifies the journey of availing the loan with tech intervention. And the Dedicated Relationship Manager serves as a point of contact for the customer throughout the loan process ensuring a smooth and satisfactory experience.

To promote its latest offering, the Company has unveiled three new TV commercials in Tamil. These commercials cleverly blend humour and relatable situations, with the tagline, ‘Kum Nahi, Complete’. The first TV commercial introduces ‘Home Décor Finance,’ while the second and third highlight benefits like ‘Digitized Process’ and ‘Dedicated Relationship Manager.

Speaking on the occasion, Mr. Sanjay Garyali, Chief Executive – Urban Finance at LTF said, “Chennai is a key market for us, and through the launch of ‘The Complete Home Loan’, we are primarily targeting new home buyers seeking fresh Home Loans for both under-construction and ready properties. By understanding consumer behaviour, we are proud to offer the research-driven proposition ‘The Complete Home Loan’ that is aimed at providing a holistic solution to customers. In addition to the highlighted features, key value-added features like paperless processing, hassle-free documentation, and best service standards are coupled with attractive interest rates. We believe that our tailored solutions will aid consumers in financing their additional home décor needs seamlessly. Through our offering, we will be able to provide our customers with the flexibility and convenience that they deserve for comfortable living.”

Ms. Kavita Jagtiani, Chief Marketing Officer at LTF said, “When it comes to Home Loan, customers look for a one-stop solution to address all their financing needs but often settle for less. ‘The Complete Home Loan’ by LTF will meet customer expectations by addressing their needs and combining benefits like Home Décor Finance, Digitized process, and Dedicated Relationship Manager. Hence, we have introduced the proposition of ‘Kum Nahi, Complete’. In Chennai we have launched our TV commercials in Tamil to communicate our offerings by taking a humourous approach, and we believe we will be able to connect with the audiences on a deeper level and make Home Loans more accessible.”

As part of the campaign, the Company is one of the co-presenting sponsors for IPL, and the TV commercials are being streamed on Jio Cinema (Connected TV) during IPL matches. The Company will advertise on prominent news channels during the pre-election results and on poll counting days. The Company has also launched a digital campaign across various social media channels.

Additionally, the LTF brand is being featured on outdoor hoardings in Chennai and many other cities in India.