Lotte India Elevates Snacking with the all-new ‘Lotte Choco Pie BIG’ to Double the Delight
National, March, 2025: Expanding its beloved Choco Pie range, Lotte India, a leading player in the Indian confectionery space, introduces the Lotte Choco Pie BIG – a bigger, softer, and more satisfying take on the classic favourite. Designed to curb hunger cravings, this new launch enhances the signature taste with an even softer texture, allowing the rich chocolate coating and fluffy marshmallow centre to be savoured more distinctly in every bite.
Speaking about the launch, Mr. Milan Wahi, Managing Director, Lotte India, said, “Lotte Choco Pie has been a cherished treat, loved for its irresistible taste and comforting delight. With Lotte Choco Pie BIG, we are taking this experience a step further, offering a bigger version for those looking to fulfill their hunger cravings. We are excited to introduce BIG Choco Pie and are confident that it will resonate with LOTTE Choco Pie lovers across the country, making their snack time even more enjoyable.”
The New Lotte Choco Pie BIG is available across all retail outlets. This delight can be tried at just Rs.20/- Family Pack of 6 packs are available too.
With this launch, Lotte India continues to innovate and elevate snacking experiences, bringing a delightful balance of taste, texture, and satisfaction. Whether enjoyed as a solo indulgence or shared with loved ones, Lotte Choco Pie BIG promises to make every bite more memorable.
About Lotte Choco Pie: LOTTE India Corporation Limited was established after the acquisition of Parrys Confectionery from the Murugappa Group in 2004. LOTTE Wellfood Co., Ltd (formerly Lotte Confectionery), the parent company of LOTTE India, is part of the Korean conglomerate, LOTTE Corporation. The company is a respected player in the confectionery industry with strong brands like Coffy Bite, Coconut Punch, Caramilk, Lacto King, jellies, lollipops, and éclairs. With 24 CFAs and 4 regional offices, LOTTE India’s products reach over a million retail outlets through 2000+ distributors across the country. In addition to two state-of-the-art, fully automated Choco Pie manufacturing facilities in Chennai and Rohtak, LOTTE India has its own confectionery manufacturing unit in Nellikuppam (near Pondicherry) and outsources confectionery production to three other units across India. LOTTE India aims to achieve leadership status in all categories it operates in.
About Author
