ICICI Lombard kick started the ‘Ride to Safety’ rally in Chennai, aims to raise awareness about road-safety measures
Chennai, February 2024
ICICI Lombard organised a ‘Ride to Safety’ rally under its CSR initiative in Chennai. Chief Guest Mr. P. Kumar – Deputy Commissioner Traffic Police, North District Chennai, along with ICICI Lombard’s Senior management team flagged off the event which aims to raise awareness about road-safety measures among two-wheeler owners with children riding as pillion riders. Around 500 + kids along with their parents from nearby school participated in the rally and were given ISI marked helmets and made them aware of non-adhering to the basic rule of safety and wearing a helmet. ICICI Lombard adopted a two-pronged strategy, one to bring out a behavioural change in parents and children about road safety through customized direct contact programs and secondly by distributing child specific ISI marked helmets to children.
Since the inception of the program in September 2015, the company has touched ~6,00,000 lives by creating awareness for life-saving road safety rules and the need for motor insurance from a formative age. In an important milestone, ICICI Lombard has distributed 2,97,000 + ISI marked helmets to children and aim to distribute 1.5 lakh + helmets this financial year across India.
As per the IRDA guidelines ICICI Lombard is committed to increase Insurance awareness through such CSR initiatives and keeping the promise of our brand ethos of “Nibhaye Vaade”.
About ICICI Lombard General Insurance Company Ltd.
ICICI Lombard is the leading private general insurance company in the country. The Company offers a comprehensive and well-diversified range of products through multiple distribution channels, including motor, health, crop, fire, personal accident, marine, engineering, and liability insurance. With a legacy of over 21 years, ICICI Lombard is committed to customer centricity with its brand philosophy of ‘Nibhaaye Vaade’. The company has issued over 32.7 million policies, settled 3.6 million claims and has a Gross Written Premium (GWP) of ₹217.72 billion for the year ended March 31, 2023. ICICI Lombard has 305 branches and 12,865 employees, as on March 31, 2023.
ICICI Lombard has been a pioneer in the industry and is the first large scale insurance company in India to migrate its entire core systems to cloud. With a strong focus on being digital led and agile, it has launched a plethora of tech-driven innovations, including the industry first Face Scan on its signature insurance and wellness App – IL TakeCare, with over 6.9 million user downloads. The company has won several laurels including ET Corporate Excellence Awards, Golden Peacock Awards, FICCI Insurance Awards, National CSR awards etc. for its various initiatives.
About Author
