HYPER-LOCAL APP KYN WITH UNIQUE FEATURES LAUNCHED

Chennai, February 2024: Kynhood Technologies, a new-gen media service platform, launched KYN, a first-of-its-kind truly hyper-local App that strengthens communities, today. Dr. Palanivel Thiagarajan, Minister of Information Technology and Digital Services, Government of Tamil Nadu unveiled the app. ‘KYN’, an acronym for Know Your Neighbourhood, aims to facilitate seamless communication within the hyper local community.

Speaking about Technology at the launch, Dr. Palanivel Thiagarajan, Minister of Information Technology and Digital Services of Tamil Nadu said, “Technology has brought many benefits and positives to many individuals, to society, to countries. Perhaps most of all in the field of education, where it has greatly democratised the access to knowledge. Too many of our children, spend their times on screen, on phones, on tablets, on the internet and we see increasing isolation, increasing polarization in society.

He indeed expressed his happiness during the launch. “I think in a platform that can afford the space for local business, local talent, local communities to connect, we will start to see a healthier economy, healthier internet utilization and eventually a healthier society as well. I think this a valuable application for us as a society”, added Dr. Palanivel Thiagarajan.

Introducing the app, Ms. Gayathri Thyagarajan, CEO, Kynhood Technologies said, “Kyn is the ONLY platform that triangulates television, print, and social media for the hyperlocal community. Chennai, our first market, has been divided into 14 zones and each zone will have its own television, print and social media. Kyn is a platform not only for promoting talent – arts, sports, entertainment etc, but will also help home entrepreneurs and small businesses in neighbourhoods grow their marketplace. Besides this, influencers even with smaller follower count, can make a bigger impact in the neighbourhoods, as there is a finite number of residents in each area. We also provide a great opportunity for established brands to promote and customise their offerings in each hyperlocal zone. Kyn will have both publisher and user-generated content, all carefully curated to provide users with high-quality entertainment and information about everything in their neighbourhood”.

Other guests present at the launch include Vita Dhani, Founder of Dani Foundation & Governing Board Member of the International Table Tennis Federation (ITTF), Tennis legend Mr. Vijay Amritraj, Padma Bushan awardee and scientist Mr. Nambi Narayan and actors Mr. R Madhavan & Mr. Siddharth.