The Red Box group launches “The Green Box” – a Pure Vegetarian Indo-Chinese Food On-The-Go & Restaurant model
India, July 2022: The Green Box is a well-planned concept by The Red Box group to target a new set of audience with an aim to have a similar brand connect to The Red Box. Keeping in mind the universal colour codes: Green standing for Vegetarian and Red standing for non-vegetarian – The Green Box stands Pure, Tasty & Green – inside & out!
The Red Box is a well-established brand that is much-loved by people of different groups, societies and across different cities. With its success, the group is proud to launch “The Green Box”: a Pure Veg Indo-Chinese food on-the-go concept with a dine-in model incorporated.
The primary goal of The Green Box is to cater to people who are strictly Vegetarian and prefer the kitchen also to be fully Vegetarian as well. Same quality and taste of The Red Box, The Green Box too is quick, tasty and a value for money. Although the group’s USP is Tasty Food On-The-Go, The Green Box also has a seating capacity to accommodate up to 20 people.
An interesting array of pure vegetarian Indo-Chinese food has been curated and designed by the chefs of The Green Box that is sure to excite vegetarian food lovers. Similar favourites as The Red Box along with a few extra specials such as mushroom & paneer momos, wasabi tofu and millet rice with dry fruits fill up the menu. Food customisation to suit different palates and preferences can also be done in an additional 15 minutes.
So Go Green Today! Unbox The Green Box.
Located at: NO -32, Rajaratnam St, Kilpauk, Chennai, Tamil Nadu 600010
About The Red Box Group:
It all began with ‘The Chinese Story’, an Indo-Chinese restaurant in Chennai with a seating capacity of 50+ people. The food there was much appreciated and it lured people from all over Chennai. The need to cater to a wider section of people and the success of The Chinese Story only made the group stronger – and so The Red Box was launched, with an aim to cater towards the Take-away or home delivery outlets in 2015. With each outlet having separate kitchens, food is being freshly made to deliver quick, packed in a spill-proof Chinese, easy to carry Red Box. Today The Red Box has 32 + outlets across 9 cities and has become one of the largest Chinese food players in South India.
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