Tupperware continues its upward streak with rapid store expansion in 25 year of its existence in India
Chennai, September 23, 2021: Tupperware, global premium homeware brand based out of Orlando, US, is celebrating its silver Jubilee in the country this year. Traditionally a direct selling brand, Tupperware embraced and adopted a harmonious multi-channel approach in 2019 and there has been no looking back since. Even after the outbreak of Covid-19 in India in 2020, Tupperware has continued to expand its physical presence across cities and worked with its network of direct sellers to launch exclusive brand stores to ensure business continuity and to meet the growing consumer demand for kitchen solutions. In a span of less than 2 years, the brand has grown its retail channel robustly to launch 100 stores across 59 cities and is celebrating the milestone of 100 stores in India. The 500 square foot Store launched in ECR Chennai recently is company’s 100 store in country.
As part of brand’s continued mission to offer customer convenience in how and when they shop, the brand will continue to expand its stores footprint and open 30 new locations by end of this year. The brand has 4 stores in Chennai already. This state-of-the-art store is designed to offer an experiential tour of Tupperware’s magical world to the consumer where they can immerse themselves in the Tupperware ‘Good Life’ physically and virtually to learn about solutions and enhance their daily food ritunts with the brand. Alongside, Tupperware will also roll out exciting combo offers and exclusive discounts to attract and engage consumers. The newly launched Tupperware store in Chennal will showcase the modern range of kitchenware solutions across the utility cycle of prepping, cooking serving and storage. At the store, Tupperware’s newly launched steel, glass, porcelain and melamine products & huge gifting range will also be available. The brand will also introduce its interactive digital solutions at thestore like DIY kiosks, WhatsApp shopping solution, home delivery, loyalty and referral programmes to keep the consumers engaged and happy.
Speaking about the 100 store Mr. Deepak Chhabra, Managing Director, Tupperware India, said, “We’re incredibly proud to continue growing in all aspects of our business, from openingnew stores to launching new categories and materials in our product offerings. We are strategically expanding into retail to build the channel at lower investment our Franchisees and despite Covid challenge, we plan to take the tatal count of our stores to 130 by the end of 2021. We have expanded to 100 stores in less than 2 years’ time despite Covid induced slowdown. 40% of our stores are in tier 1 towns, 25% each in tier-2 & tier-3 territories, and 10% in tier-areas, hence penetrating for and wide across the country”. He further added, “Around 30-35% of the brand overall revenumare ting towards strengthening its retail presence. Our commitment to our loyal contumers is that we will make ourselves available wherever they want to buy us from.”
As Tupperware continues to grow, supporting the safety and well-being of its employees, customers and community partners remains its top priority. No matter how customers shop in store or online – they can be confident about the safety measures the company has put in place to reduce exposure to and spread of COVID-19.
The store in Chennai will be run by Mrs. Rhea. Speaking of association with Tupperware, she said, “Tupperware has always been very close to me personally, and the love that I have for the brand is ever-growing. The introduction of exclusive brond stores in Tupperware’s selling model will enable us to widen our horizon drid reach out to more potential consumers. Through these store we can showcase the superior design, wbront colours and demonstrability of our products-something that we are renowned for.
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